Now in 2021, more than ever before, consumers are choosing brands whose messaging, marketing, and values go beyond the product and speak straight to the heart of the consumers. In fact, 71% of consumers consider brand trustworthiness and identity to be the main influencers on buying decisions. This significant shift has prompted businesses to take a good look at priorities and focus more on building brand equity to drive marketing success and achieve revenue targets.
Brand marketing promotes your products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your audience.
Where do people shop for CBD and Cannabis products? According to research, most people have made offline purchases of CBD products from retail drugstores through 2019. But then COVID-19 happened and CBD startups are increasing. The shift...most CBD products from suppliers will be sold online in 2021 and beyond.
It’s important that Cannabis and CBD/Hemp businesses make their website a priority and the foundation of their performance marketing in order to achieve defined success. With only having a few moments to engage and connect with website users, your visuals and content need to be spot on.
The cannabis market continues to reach new levels of revenue (global market size expected to reach USD 73.6 billion by 2027) and shows promise for employment growth. Hence more and more states and regions are making regulations to allow businesses to open their doors. As a result, the marketspace has become crowded. It is now imperative for cannabis companies to stand out from the crowd to actually make a profit. With growing competition, firms have started appealing to various specific target areas instead of broader offerings to a mass market.
For any firm to be successful, a well laid out marketing strategy is essential. Identifying the best strategy according to your objectives and goals requires thorough understanding of the market and the regulations depending on the geography you intend to serve.
Over the past couple of decades, there has been a significant shift from traditional retail to e-commerce with the advent of the internet. The Cannabis industry, though quite young, has not been untouched by the phenomenon. Convenience and the ability to choose from a variety of options are the major drivers. Even before the pandemic, the e-commerce platforms for Cannabis were witnessing a surge in growth which has now been accelerated by Covid-19. The industry is now set to create more than 300,000 jobs in the next 4 years.
For any e-commerce platform, gaining insight into how you can drive more visitors to your website is crucial. And there are hundreds of ways to do so...from organic SEO efforts to driving targeted traffic through Facebook or Google ads. Which marketing channels are right for your business?
The Cannabis/Hemp/CBD industry, though in its earlier stages, is generating much buzz in a variety of sectors, ranging from health and wellness to personal care and lifestyle. According to research, the legal marijuana market will cross $70 billion by 2027 and is set to expand at a CAGR of 18.1%. However, the rigid laws governing the industry have made traditional marketing very challenging. Digital Marketing, on the other hand, does provide some avenues to better reach the targeted audience.
While planning your marketing strategies and plays for 2021, it’s essential to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are constantly evolving and offering new digital marketing platforms and channels.
Off-page SEO is a way of enhancing a brand's online and offline presence leveraging content, relationships, and links. This creates an all-around optimized experience for the prospective client and for search engine crawl bots as well. It basically results in positive brand mentions, higher rankings on SERP, more website traffic, and increased conversions.
In other words, Off-page SEO involves any effort that goes beyond the realm of your website. It tells search engines that your website is important to others on the web. In turn, search engines will reward your efforts with a higher website ranking.
The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing strategies have had to change as well, and when it comes to holiday campaigns, this is no time to just repeat what you did last year. But how can we prepare for Q4 now, when everything is still so uncertain?
So what key elements are needed for a winning holiday strategy? It all has to do with the timing, laying the groundwork ahead of time with rich content, balancing the promotional calendar, and capitalizing on any momentum generated.
With all the new channels to reach prospective customers today, Email Marketing remains a high impact and very cost effective way to generate leads.
Email Marketing is tried & true and continues to provide many benefits to marketers, from building trust to providing some of the most significant ROIs of any digital channel.
Social media advertising is an option, but unless you follow the rules of the specific social media platforms where you hope to place ads, you’ll be out of luck. The reality is that social media advertising is challenging (if not impossible) for all businesses that operate in the cannabis and cbd industries.
Every business marketing funnel starts with leads. Before you can convince customers you’re the best choice for their business, you have to get their attention and convince them it’s worth learning more about your business and your products & services. For everything else in your marketing strategy to work, you need to get lead generation right.
A number of different channels can be put to use for gaining new leads, but one of the best tools in your arsenal is PPC (pay-per-click) lead generation.
Your website is more than a digital placeholder – or at least it should be. Whether you use your website to generate visits to your brick-and-mortar location, sell products online, or boost subscription rates, this webinar can help you generate more leads to your website.
With competition increasing at a dramatic rate in the online world, it is important to ensure that you are making the most of your visitors. Driving traffic can be costly and if your website is not developed in an appropriate manner, your business could be suffering.
“The rise of featured snippet & voice search is on the minds of every cannabis marketer, as voice assistants continue to influence how your customers search for products and services online.”
To gain traffic and increase sales you need to set up a keyword strategy and identify the keywords that are the most likely to be searched for using voice assistants. Concerning about cannabis-specific searches, they have more urgent needs in mind like all voice searchers.
Why SEO Is Critical For Cannabis And CBD Businesses?
If your site offers CBD or other cannabis-derived products, chances are Google and Facebook will restrict most—if not all—of your paid online advertising. It can be super hard to get your paid ads delivered, but super easy to rack up penalties. Fortunately, SEO for cannabis products like CBD is a powerful alternative to paid advertising. The main difference is that instead of buying your audience, you earn them by gaining organic visibility in Google and other search engines.
You are wasting your money in paid media, if you don’t know 2020 Paid Media Strategies & Tricks for Cannabis & Hemp/CBD Industry.
Spokes Digital’s experience in this industry would help you to save the money that you haven’t lost on your old Paid Media strategy. Watch this webinar to learn even more about the various mistakes you made at Paid Media. If you stick around long enough, Varun & Lauren from Spokes Digital will even show you how to fix it.
“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.”
Spokes Digital is continuing its webinar series with a discussion of “Keyword Research Strategy in 2020 for Cannabis & Hemp/CBD Industry."
The power of keyword research lies in better understanding your target market and how they are searching for your content, services or products. Keyword research provides you with specific search data that can help you answer questions like:
“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.”
How the growth in the Cannabis and Hemp/CBD Product industries is anticipated to play a pivotal role in the industry's growth that paves the way for cannabis e-commerce creation. Due to the rise in mobile, we need to capture more business with a strong mobile presence to attract customers who are looking for information on the go and making immediate decisions.
There are a variety of content restrictions in Cannabis and CBD Product industries, most notably in Paid Advertisements, PR and other Non-Paid Promotional communications. This session of webinar explored the possibilities of overcoming these restrictions and challenges to get your business and brand noticed online.
By using relevant data and metrics, we explored and discussed points which supports and even drives decision-making to grow their business.
It is imperative for a business to connect with its target audience and build a trusting relationship with them to generate more revenue. In turn, customers expect consistent and high-quality content on a website which proves to be an influencing factor in making a purchase.
The ongoing COVID-19 pandemic has changed the way we work, shop, and communicate with one another more than any other disruption in recent history. Consumer demands and behaviors have rapidly changed. In turn, brands have had to quickly adapt to stay relevant and appealing to consumers. Digital channels are winning the pandemic and advertising content needs to align with consumer perspectives.
Cannabis Businesses are facing unusual challenges due to several advertising restrictions. We shared our experience and expertise in the cannabis and CBD product industries to help with such advertising challenges. It is a perfect time for companies to leverage their online presence, start campaigns, and increase revenue in 2020
The online event, which helped the city of Los Angeles, also featured previously announced entertainers such as Smokey Robinson, Rick Springfield, Jeff Bridges, Mike Love, Micky Dolenz, Paul Rodgers, Mickey Thomas, Melissa Manchester, Denny Laine, and dozens more.
Los Angeles, CA, April 25, 2020 – ALL TOGETHER NOW! – an online entertainment event that helped the City of Los Angeles during the coronavirus pandemic, streamed on Saturday, April 25, at 2 p.m. PDT. New performers were added to the roster, including legendary singer-songwriter Carole King, guitarist Joe Bonamassa, actor Malcolm McDowell, guitarist Richie Sambora, and actor/comedian Tim Allen. Additionally, GRAMMY®-winners Alan Parsons and David Pack (Ambrosia) performed a first-ever digital duet. The event was presented in association with the Get Together Foundation and Los Angeles City Councilman John Lee.
In this webinar, digital marketing and industry experts Varun Patel and Lauren Laplante - Rottman of Spokes Digital discussed the digital marketing fundamentals and strategies that are specific to the Cannabis and Hemp/CBD Product industries. They shared recent examples of CBD Product companies who leveraged digital marketing to quickly identify and respond to upticks in demand during this Coronavirus pandemic.
CEO & Founder
Mr. Varun Patel is a technocrat, strategist and an entrepreneur with contribution towards the IT consulting, thought leadership, strategy formulation as a business solutions consultant in Finance, Education, Energy, Real Estate, Automotive in USA and India while working with IBM, USA.
Mr. Patel holds an MBA (International Business) from Symbiosis and B.Tech from HBTI, Kanpur. He dreams beyond the frontiers of conventional thinking towards the creation of a global organization.
Chief Growth Officer
Chief Growth Officer/adviser with over twenty years experience in corporate firms, including Fortune 500 companies like IBM and leading utility and technology firm. Deep knowledge and international experience of the energy sector and utilities, emerging technologies, marketing, and operations.
She advises clients on corporate expansion and technology development.