Raise awareness and generate social media conversations for Intel’s newly powered 2-in-1 devices
Introduction to a new product in the marketplace.
Penetrate multiple verticals to demonstrate how versatile the devices are.
Start a conversation with influencers and their built-in audience.
Developed a 10 week social media influencer identification and outreach program to raise awareness for Intel’s 2-in-1 device range. We provided devices to 35 influencers with strong social followings across key verticals (food, fashion, interior design, graphic design, etc.). In return, influencers created and shared content on their social channels and engaged with other influencers on a private Intel community microsite.