Columbia Sportswear opened the application process for their new “Directors of Toughness” job positions. The brand was searching for two thrill-seekers to put Columbia Sportswear’s gear to the test. Outside of just being thrill-seekers, the applicants needed to be professionals with work force experience.
Invite quality applicants through paid campaigns.
Achieve CPC below the Industry Standards
Execute with moderate media budget
Spokes successfully executed the paid media campaign on Linkedin and generated high quality applicants. Achieved qualified CPC $1.50 below the industry standard.