f Columbia Sportswear | Spokes Digital Case Study



Columbia Sportswear opened the application process for their new “Directors of Toughness” job positions. The brand was searching for two thrill-seekers to put Columbia Sportswear’s gear to the test. Outside of just being thrill-seekers, the applicants needed to be professionals with work force experience.

Casestudy of Columbia


  • Invite quality applicants through paid campaigns.

  • Achieve CPC below the Industry Standards

  • Execute with moderate media budget

Columbia Shopping Website


Spokes successfully executed the paid media campaign on Linkedin and generated high quality applicants. Achieved qualified CPC $1.50 below the industry standard.

Graphical repesentation of columbia

Client Testimonial

"I would like to suggest Spokes to anyone who wants to run successful digital marketing campaigns. Their industrious team is quite expert in generating leads through campaigns. Thank you Spokes for making my campaigns successful."

Chief Digital Manager

Columbia Sportswear