Marijuana, popularly known as Cannabis, is a mind-expanding drug made from the Cannabis plant.
It is used for medicinal as well as recreational purposes. Cannabis has mental and physical impacts such as making a high or stoned feeling etc., and due to these effects, it is considered illegal. But recently marijuana has been legalized in countries like USA, Canada, Georgia, etc, which has lead to a vast increase in the cannabis business.
The passage of the Cannabis Act in October of 2018 officially legalized marijuana in all Canadian territories. The Cannabis business has picked up the trend of cannabis marketing in Canada which is one of the leading cannabis growing countries. Let's find out the cannabis strategies which will help the market in the marijuana business in Toronto, Canada.
Top 5 Marijuana Marketing Opportunity
1. Search Engine Optimization
Sponsors and advertisers aren't ready to run Google Ads or Facebook promotions on pot items. In any case, what they can do is guarantee that their customers in the weed space have completely advanced sites with the goal that they can outrank their rivals and procure their traffic naturally on significant web search tools, such as, Google.
2. Social Media Strategy
In spite of the fact that cannabis brands are unfit to use any paid promoting, they aren't totally restricted from internet-based life channels. What they can do through age-gated internet-based life, is planning to go into insightful discussion with purchasers, and use channels, for example, Facebook as a way to reply or address diverse customer questions and concerns.
3. Guest Posting
In all honesty, there are publicizing stages that interface cannabis organizations to expert cannabis sites, and there are likewise pot-centered internet-based life systems. Here are a few stages that Canadian cannabis organizations should consider such as Weedmaps, Leafly, Mantis, etc.
4. Digital Content
As the well-known saying goes, "Content is King," and that is particularly valid for the cannabis business. As more individuals become curious about pot in the wake of developing legitimization developments, you can accept this open door to make blog entries, infographics, recordings, and other convincing media for your own site or an organization with bigger industry distributions. The more the content is seen and shared, the more your image is presented to another group of spectators that might be keen on what you bring to the table.
5. Paid Campaigns
The customers of the Cannabis industries are well aware of the various sites and video platforms from where they can get information regarding the Cannabis business, so they often search for such platforms where they can know about the availability, location, convenience, and other information. Sites like WeedMaps, weedtubes, Leafly help the customers to know about their query, thereby helping in cannabis branding. Associating with this kind of sites would give a high platform to cannabis dispensary branding as well. Such sites also provide reviews of the cannabis marketing experts. Approaching them for reviewing the cannabis dispensaries would bring a higher platform to an individual's dispensary marketing in Toronto.
This is where Spokes Digital come into play. Spokes Digital is a full-service cannabis digital marketing agency. We give digital marketing services to Cannabis dispensary, Online Cannabis, CBD and Hemp stores for SEO, Social media, Paid media, Conversion rate optimization, Email marketing and more.
The legalization of cannabis in Canada has opened up many opportunities for cannabis marketing. Spokes Digital is always updated with the recent changes in this global cannabis marketplace. The variety of laws and regulations are being debated and implemented in Canada are bound to effect a much larger marketplace. For Spokes and our clients, one piece of the latest news is of particular importance. Health Canada launched a “public consultation on draft regulations” for a whole host of cannabis products. This will help in reaching out to the scientific and business communities to find the best ways to introduce cannabis products to the market in ways that are safe and healthy. Studies such as these are likely to continue shedding light on the marketing and advertising of marijuana in Canada.
Still confused with Cannabis marketing and branding in Canada? Let the experts at Spokes Digital help you develop and promote your brand. Our experts are here to help. Give us a call today!