Dec 27, 2017
Do you focus on brand awareness? Remember that consumers make or break your brand. One of the best marketing strategies for customer engagement and brand awareness is online advertising...
May 10, 2017
A digital transformation is different from IT transformation initiatives of years past. An IT transformation project looks at which processes can be digitized and automated with new IT tools...
16 April, 2017
In today’s tech world, businesses ranging from Fortune 500 to influential startups need extremely powerful and matchless mobile apps for success on both business and economic front. All thanks to the swift and fast growth of the app development sector and the increasing demand of customers in mobility.
24 November, 2016
At present, marketing is a vital business function that is important for almost all kind of businesses ranging from start-ups to a well-established organization. But, when we talk about growth hacker marketing, we can say it is start-ups sweetheart. It is the most talked about term in the world of marketing and start-ups. Some organizations see it as a ground- breaking way of accelerating the growth of start-ups, while others consider it just a decor term for marketing.
16 November, 2016
The second generation of the Web was developed to enable the users to participate, collaborate and share data in a social network. The advantages of uploading, downloading, editing data made users not only consume resources, but also allows them to share resources. Blogs replaced static web pages and made users interact and share content collaboratively.
10 November, 2016
The era of marketing for many decades was stagnant to three mediums – print, radio and television. Marketing was a one way communication, but with the revolutionary change of massive use of social media (internet), it has turned into a two way approach which has enabled businesses to get their messages out to their targeted audience. Advertisements and promotion campaigns are no longer "one-size-fits-all". It is directed at a particular community, a social group, family or even individuals.
17 September, 2016
Big data – Whether you call this term data analytics or business intelligence, it doesn’t really matter that much. What actually matters is that we can now gather and analyze huge data in smart ways that wasn’t possible a few years ago....
26 September, 2016
In the past few years, virtual reality has earned a lot of reputation. It has immersed millions of users by making them feel like they are experiencing an imaginary reality for gaming, entertainment, 3D movies and more. At present, augmented reality is striving hard to make its way into the market place....