Spokes || DogSpot.in

CASE STUDY

Objective

DogSpot.in is a leading brand under pet category. It’s a pet products retailer that focuses on nurturing long lasting relationships between people and pets. They do this by providing world-class products that keeps pet physically fit, mentally alert, socially engaged and happy. This big brand in the sector of Pet products was facing continuous drop in customer base and fast increase in ACoS. They were in the search of top digital marketing agency that can help them in this tough journey.

Challenges

  • Boost in Conversion volume and ROI

  • Reach the right consumer segment audience with the right message.

  • Reduce CTR in accordance with conversions

  • Maintain break-even ACoS to increase sales

Solution

  • Did split testing on display ad campaigns to generate more profits and sales.
  • Increased buy box percentage by 70%.
  • Decreased ACoS from 35% to 1.7%
  • Achieved 85% reduction in CPA.
  • Improved Conversion volume by 110%
  • Increased customer base by 35% month over month

DogSpot.in ACoS decreases from Jan 2016 to Feb 2017

DogSpot.in Sales Increases from Jan 2016 to Feb 2017



Client Testimonial

No one other than Spokes Digital had the proficiency, knowledge, and competence. Their digital services are world class. It was a pleasure to work with Spokes Digital.

Director

DogSpot.in