Spokes || Evolution of Digital Marketing Era

Nov 10, 2016

Evolution of Digital Marketing Era

By Spokes Digital Team

About Digital Transformation

The era of marketing for many decades was stagnant to three mediums – print, radio and television. Marketing was a one way communication but with the revolutionary change of massive use of social media (internet), it has turned into a two way approach which has enabled businesses to get their messages out to their targeted audience.

Advertisements and promotion campaigns are no longer "one-size-fits-all". It is directed at a particular community, a social group, family or even individuals. It’s more about building relationships, trust, and customer satisfaction because customers are connected 24/7. Digital marketing is not e-commerce. The latter is the sale of goods and services through a digital medium. Digital marketing involves understanding customer preferences in much greater detail than was ever possible hitherto.

Digital is on the run. So now digital marketing is on emerging trends to mobility. Its focus is on sophistication and simplicity that is to invest in quality mobile experience. This is the new approach to reach customers to capture the trend and market the product with new insights. Marketing is integrated with direct and digital marketing to help earn higher ROIs. With the rapid global evolution of digital media, marketers have even more ways than ever to differentiate. New insight, corporate marketing strategy, elevate brand worldwide are few of the keys to be recognizable in the market.

To make a difference in the digital era, here is the key element to start with:

Online presence

To build an online presence there has to be an innovative and appealing way because online doesn’t give you a second chance to make a good impression. As quality of what you are offering is judged by the look and feel presented. So a creatively crafted idea to reflect you will captivate your targeted audience well.

Content is king

You need to tell a compelling story that captures the interest and attention of customers by clearly addressing their needs and wants. The contents acts like a sales team. It has to be creative enough to help the targeted customers to engage in the things they are looking for. Content marketing needs to offer something tangible. You should offer captivating stories attract an audience and must be able to clearly articulate the benefits of doing business with them.

Visibility

One has to be visible on search engines like Google, Yahoo, Bing, Ask, etc and social networks like Facebook, Twitter, LinkedIn, YouTube, Google+ etc in order to attract visitors from them. Make full use of the internet as it should be a lead generation tool for you.

Return on investment

Main motto of going online is to turn the visitors into customers. The whole essence of internet marketing is to make more sales. But sales are not made in an instant. Sales are made by following up on leads and getting them to know, like and trust you. This is why you need an effective follow-up system that is email marketing strategy, with it you can nurture the leads to know, like and trust through a series of sales letters delivered straight into their inbox.

Hence, everyone has realized that digital media offers as much escapism and relaxation as traditional media. The new trending focus is towards advertising over mobile, given the amount of time people now spend on mobile devices, the opportunity is massive. Online video is also a cost efficient way to extend reach and effectiveness beyond TV. It’s a new concept and is on the cards of every business online.

Last but not the least, it’s time to understand that reach, frequency and campaign-oriented approaches are over. As we move into this next digital era, the motto is to make content creation a core function of the business and the foundation from which all experiences, across the company, are created. Adopting these trends can help you to remain on the cutting edge of the digital media.

RECOMMENDED FOR YOU

16 April, 2017

Why Xamarin Makes More Sense For Mobile App Development

By Spokes Digital Team

About IT Transformation Xamarin

In today’s tech world, businesses ranging from Fortune 500 to influential startups need extremely powerful and matchless mobile apps for success on both business and economic front. All thanks to the swift and fast growth of app development sector and the increasing demand of customers in mobility.

24 November, 2016

The Role Of Growth Hacker Marketing

By Spokes Digital Team

About Digital Transformation Growth Hacker

At present, marketing is a vital business function that is important for almost all kind of businesses ranging from start-ups to a well-established organization. But, when we talk about growth hacker marketing, we can say it is start-ups sweetheart. It is the most talked about term in the world of marketing and start-ups. Some organizations see it as a ground- breaking way of accelerating the growth of start-ups, while others consider it just a decor term for marketing.

16 November, 2016

The Movement Of Web To An Ultra-Intelligent Web

By Spokes Digital Team

About IT Transformation Web Development

The second generation of Web was developed to enable the users to participate, collaborate and share data in a social network. The advantages of uploading, downloading, editing data made users not only consume resources but also allows them to share resources. Blogs replaced static web pages and made users interact and share content collaboratively.

STAY UPDATED

Sign up for our newsletter to receive weekly digital insights.